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Shopping online is getting all the more popular still. If you'd like to take advantage of this trend, you should be prepared to accommodate your customer's needs.

Having to convert prices during shopping distracts the shoppers from a purchase and additional browsing might lead to cart abandonment.

As a bonus, giving your customers an option to shop in their local currency enhances your customer experience.

THINK CURRENCY CONVERSION MATTERS?

● A WHOPPING 86% of people surveyed from the United Kingdom who see a price in a U.S. currency, leave trying to find it in a local one.

● Of the small percentage that stays, if they're forced to go offsite to something like XE.com to calculate the conversion, 65% of them don't return.

● How about return visits? 56% of shoppers from Germany said they would not return to a site that only listed in US Dollars

If you're planning on expanding your business into new markets, supporting multiple currencies may significantly help you boost your revenues.

Easy navigation around a website is of the up-most importance when it comes to designing a website specially for an eCommerce store.

Business owners with a digital presence, therefore, must create websites with a great user experience (UX) to ensure their audience stays engaged and they return. 94% of consumers say they want an easy to navigate website. 

A site which is easy to navigate allows users to find the content they’re looking for much faster. This means having a clear menu structure and the ability to navigate between pages quickly and efficiently.

WHY NAVIGATION IS SO IMPORTANT:

• Without navigation, websites can appear unstructured and organized.
• The navigation bar or tools is a clear indication that your website is filled with knowledge and depth.
• People have a clear indication of what is on offer and what they can find and expect from the website. They are also encouraged to explore more if they can clearly see the navigation bars and links.
• Navigation tools help to break up the website into categories and groups in a logical and understandable group.
• Navigation is important because your readers don’t want to figure out how your website works.
• Good navigation can speed up the viewer's search.
• Navigation on a website is mainly used so that the visitors have a good idea of what the website is about, without venturing around the whole website.
• Navigation should be simple to understand, which will generally mean that the viewers will stay longer and will return because it is a pleasure to use.
• Good navigation works well with SEO, in that it enables the Search Engine Spiders to properly crawl sites and index them. It will also improve web usability. This means that if the website is not accessible by a link, it will not be found, by search engines.

Display a customized Instagram feed on your Shopify Store.

Does your company (or your customers) post Instagram images?

Most companies do these days but, surprisingly, only a handful of them are showing Instagram feeds on their websites. A lot of sweat goes into planning and creating stunning Instagram image feeds but it makes sense to capitalise on the potential of this content outside of Instagram, too.

Why would you display Instagram images on your website?.

We've listed five benefits of adding an Instagram feed on your website:

• Higher reach for your Instagram content
• Grow the number of Instagram followers
• Gather data for targeted ads
• Increase time spent on site
• Drive sales with social proof

Maybe the most obvious but overlooked benefit is that by displaying the company Instagram feed on your website, the reach of your content will be higher. The more people that view your content, the more people will visit your Instagram profile and engage with your content too.

In addition to your existing followers, an inspirational Instagram feed on your website will get the attention of new customers too.

If you sell products such as wine, cigarettes, or dangerous goods, then you might want to discourage visitors under a certain age from browsing your website. You can do this by adding an age selection form to your storefront.

Robust online age-verification is imperative in order to sift out those who are underage and prevent any law-breaking.

Remove "Powered by Shopify" text from your store's footer.

Removing this text gives your store an authentic feel because “Powered by Shopify” can often lead people to believe that it’s a dropship business and they can find better deals elsewhere.

It also opens up opportunities to create an authentic brand image for your store, as we can replace it with a text of your choice.

It might not be apparent at first, however, it’s highly important to have any external links (i.e. links that point to external websites such as Facebook, Twitter, Instagram, etc.) open in a new window or tab. The main reason is that you want to keep visitors on your website wherever possible: if a user clicks on an external link that doesn’t open in a new tab, once they close that tab they won’t be able to get back to your website without typing your web address in again. It may even be that someone found you through some convoluted combination of clicks via third-party websites and now have no idea what your web address was!

It’s standard practice to open these links in a new tab, and we can help you to get that functionality. Don't let your customers leave your website.